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June 2019 (published: 26.06.2019)
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UDC 338; 658
Management of innovative activity of the company
Negreeva V.V., Zhuzhoma I.N., Bashmakova K.V. , Habirov D.A.
The article is devoted to the problem of management of innovative activity of enterprises. The relevance of the topic is justified by the fact that for a long time only large companies were engaged in innovation, but with the accelerated development of the economy and technology, even small businesses are forced to innovate to maintain their competitiveness. In order to conduct and manage innovation, companies should initially assess their innovation potential. To what extent the company is ready to update or improve certain processes. Is it able to ensure these changes, that is, all responsible persons of the company should evaluate the maximum amount of innovative products that will be implemented with the full use of all available innovative resources. Depending on the activities of the enterprise will depend on the innovation itself. Of course, depending on this, the company will choose the most appropriate approach to management. However, the first step is to evaluate the ID, which will give a clear idea of its type and determine the innovative potential of the company, which will tell you in which direction to move. The example was improved innovation system of the company. Indeed, today, a systematic approach to innovation management should be considered the best, as it includes everything, process, project approaches, as well as strategic innovation management. It is more effective than other approaches individually.
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Keywords: innovation, innovation, management, innovation activity, development, innovation system, process approach, project approach, strategy, system approach.
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