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December 2018 (published: 27.12.2018)
Home > Issue > Analysis and substantiation of organition’s innovation strategy
Analysis and substantiation of organition’s innovation strategy
Aleksandrova A.I. , Ostapovets E.A.
The article analyzes the existing problems of innovative development of organizations. One of this problems is that employees unmotivated to introduce innovations. Another one is centralizition of innovations in one functional group. And the third is incorrect assessment of innovations. The reasonable choice of the innovation strategy will allow avoiding subsequent problems in the implementation of innovation projects. The analysis of the efficiency factors of the innovation strategy of the organization is also carried out. The criteria and methods for evaluating the innovation strategy are considered depending on the market position and technological support of production processes. A technique is proposed in which you can not only assess the attractiveness of the industry and its innovative potential, but also identify problems and find effective solutions.
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Keywords: innovation; effectiveness of innovation strategy,innovation potential
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