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2015 (published: 02.12.2015)
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EQ in enternet: influence economy and marketing decisions
Kaplina Y.E. , Tikhomirova I.V. , Zhebalov V.G.
Emotional quotient (EQ) is a category of practical psychology, which has an important position in the modern economy exactly in the promotional activities of goods and service. Internet plays an important role in communication system of the modern society and economic development, it allows, as regards the participants of the market economy, to compare the prices of goods quickly and purchase goods if desired without leaving home. Within this work, based on demonstration of the emotions and impressions impact on the economy, it is more interesting to analyze as EQ influences the events in the social networks of the Internet. Thereby studies of emotional saturation of an Internet messages, emotional intelligence and ways of coding of emotions and other works on the topic of EQ in Internet and new problems of the marketing and management are worthy of notice. Besides in the article the interrelation of the practical marketing solutions and direct consumers emotional displays is demonstrated, but the emotions are treated as a separate product of the real event business. Will the same business be organized in the virtual space? «It is a matter of time», – the authors of the article assume.
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Keywords: psychology, experience economy, event marketing, emotional quotient (EQ), representation of emotions in the networks of the Internet, emotions are the goods.
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