Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2310-1172

September 2015 (published: 14.09.2015)

Number 3(22)

Home > Issue > The choice of strategy of business organization and the method of its implementation

UDC 65.01

The choice of strategy of business organization and the method of its implementation

Kovalenko B.B. , Savushkin A.A.

In the article the results of the study process of choosing the strategy of development of enterprise organization and evaluation of how they are implemented. Analyzed the most common path of strategic development, formulated the criteria for success of the strategy and methods of evaluating options for the development of the organization. We construct a matrix of strategic development trajectories in the coordinates of "product / market". The comparative characteristics of "trade" and "market" options for development of the organization. The possibilities of use of market chances for development that appear in the organization by updating the strengths and overcome the weaknesses, as well as minimizing the impact of threats to the environment. Showing how to ensure the strategic development of the organization in the selected path. A comparative analysis of the three methods of organization: development of internal resources, by joining (or exclusion) and co-development (alliances). Focuses on the features and opportunities of strategic alliances: the expectations of success are linked to the distribution of benefits and risks among stakeholders; strategic objective and the support of stakeholders in the strengthening of interpersonal relationships of senior management; covmectumoct partners; economic nokazateli disclosing the content of the objectives and organizational conditions of partners; trust based on competence, reputatsii, stability and predictability of partners. Work is nearing completion characteristic approach to the assessment of policy options based on the application of the criteria for success: the suitability, feasibility and acceptability of the chosen strategy.
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Keywords: development strategy the organization, methods of strategic development, the criteria for success of the strategy, the matrix of the trajectories of the alliance, availability, acceptability and feasibility of the chosen strategy

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