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2014 (published: 15.09.2014)
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To the question of scenario management of enterprise products promotion
Lochan S.A. , Fedyunin A.I.
The article presents the basics of scenario management of products promotion, including: concepts and categorical apparatus, key features, matrix and forms of alternative scenarios. Are the basic components of the model scenario career management products, as well as the advantages and non-delivery of the four approaches to promote the products of enterprise scenarios.
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scenario management, promotion, products, enterprise.
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