Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2310-1172

2014 (published: 15.09.2014)

Number 3(18)

Home > Issue > To the question of scenario management of enterprise products promotion

UDC 332.146.2

To the question of scenario management of enterprise products promotion

Lochan S.A. , Fedyunin A.I.

The article presents the basics of scenario management of products promotion, including: concepts and categorical apparatus, key features, matrix and forms of alternative scenarios. Are the basic components of the model scenario career management products, as well as the advantages and non-delivery of the four approaches to promote the products of enterprise scenarios.   
Read the full article 

Keywords: scenario management, promotion, products, enterprise.

Editorial address:
191002, St. Petersburg, street. Lomonosova 9, office. 2132

Information 2007-2019, All rights reserved
Department of Internet Solutions NRU ITMO © 2013
Яндекс.Метрика