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2014 (published: 15.09.2014)
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Corporate culture - factor business success
Semenchenko T.V. , Kovalenko B.B.
This article presents an analysis of the concept of corporate culture. Attention has been focused on the classification of authors of critical values and functions of corporate culture, which are peculiar to the Russian and foreign corporations. Recognized values, followed by the first Corporation-main and inspiring values, have the greatest influence over all aspects of corporate activity. The authors believe that corporate culture is becoming a critical factor influence on the results and success of the Corporation. This provision confirms the economic indicators (productivity, profit, etc.) and non-economic indicators (labour activity staff, satisfaction with work, etc.). Of interest to researchers, managers and entrepreneurs to corporate culture is the fact that the establishment and development of corporate culture, as suggests, do not involve external support (such as foreign investment, export values, etc.). The whole process can be accomplished through internal resources, initiative founders, management and employees of corporations.
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corporate culture, values and norms, a systematic approach to building a culture, the efficiency of the corporations.
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